ZTE, Alibaba demonstrated ‘5G + Holographic Stage’, WIMI’s AR + Live Broadcast Is Going to Build New Entertainment Ecology

April 28 23:21 2020


The China mobile global partner conference was held in Guangzhou pazhou poly world expo. ZTE and China mobile jointly demonstrated a 5G + holographic stage, which transmitted the lead singer of the band far away from the field to the stage area inside the stadium through 5G in real time, and conducted a singing and playing meeting with the band on the stage that transcended time and space, attracting wide attention.

5 g + 5 g holographic stage show business use the China mobile network, ZTE communications equipment and video algorithm program and the whole heart digital holographic projection method, shows the holographic image output, lossless transmission and real-time holographic present in different ground, holographic communication is applied in all kinds of different scenarios in the future can be born of application cases show.

This business can realize holographic “time travel” mainly depends on two key technologies: the first is the dynamic capture system, which USES ZTE’s video algorithm system to ensure the output of high-definition lossless pictures; The second is 5G network with large bandwidth and low delay characteristics. Holographic images need more detailed portrait information, which requires the support of 5G network to transmit lossless holographic images to the remote holographic stage.

Not only ZTE, China telecom joint section taobao creation, elaborate a 5 g live show, high set hanfu, pottery, tea art, shadow play, and another wonderful content, such as the 5 g live smoothly without caton, details are clearly visible in the lens, not only let you have no time to feel the creation section of cool ideas, more people on the ground of realistic visual experience.

Through the graphic synthesis technology based on deep information, Alibaba’s technical team has realized the effective interaction between remote and real people, and users can watch and participate in live AR live interaction through mobile phone without leaving home, and experience a unique and unreal world.

It has been revealed that users can even interact with the real world via the AR live broadcast. Meanwhile, in the live broadcast scene, each commodity will display its information through the method of augmented reality, which is convenient for consumers to screen and purchase. Although we do not know the actual effect of live broadcasting, we can clearly feel what ali is doing through live broadcasting and e-commerce.


In today’s era of consumption upgrading and consumer demand diversification, technology is constantly pushing e-commerce to explore new business models. The e-commerce industry, driven by 5G, 4K, VR, AR, AI and other omni-directional technologies, will usher in a new wave of technological change. The commercialization of 5G network enables VR and AR to be integrated into shopping, and the difference between online and offline acquisition of commodity details will be greatly reduced, which can not only improve the shopping experience of consumers, but also save a lot of manpower and material costs for merchants. At the same time,5G promotes the popularization of cloud computing and big data, which will also effectively reduce the jump loss and usher in a new retail mode.

Holographic communication can first be applied to the media and entertainment industry, such as real-time interaction and interview between remote anchors and proximal anchors. With the further maturity of the technology and the wide coverage of 5G network, more interactions of holographic communication will be applied in various scenarios. For example, in the office scene, holographic communication can be used for interactive teleconferencing. In family communication, holographic communication provides a zero-distance means of communication for separated relatives.

Rely on China mobile’s 5 g network characteristics of the high rate and low delay, to provide users with more diversified call scenarios, by gesture recognition, experience, the more rich dialogue will be the future of the holographic calls present in front of an audience, a video calls from a distance, holographic meetings, holographic singing, such as a new experience, the interaction of science fiction film.

Text, from 2 g era to the 3 g era by transmission, video calls to the 4 g era, the advent of the era of 5 g will also create new mode of communication, in the near future, holographic communication this form of communication will depend on the 5 g the characteristics of high speed and low delay, for more users to provide more diversified application scenarios, really realize the science fiction film holographic interact in the future.

With the continuous improvement of the virtual reality industry ecology and the continuous maturity of the profitable business model integrating hardware, software and services, the VR+AR industry has achieved rapid development.

As the wave of industry the rise of artificial intelligence, artificial intelligence technology smart machines have gradually realize from the “understanding the physical world” to the “personalized” landing scene change, market cognitive also gradually improve, more and more industries of artificial intelligence with enthusiasm, in the real industry, artificial intelligence can bring how much value after all, what are the value, restrict the elements of its work, create value, what is worth people thinking. In the past, the driving stage of artificial intelligence technology focused on the research of algorithm model, but now the artificial intelligence industry relies more on the insight of business scene, and “business” has become the distinct theme of the current stage of artificial intelligence development.

As the leading AI vision technology company, WIMI Hologram Cloud (NASDAQ: WIMI), the WIMI Hologram Cloud (NASDAQ: WIMI) focuses on computer vision holographic cloud services. According to introducing, WIMI cover from the holographic AI computer vision synthesis, holographic visual presentation, holographic interactive software development, holographic AR online and offline advertising, holographic ARSDK pay, 5 g holographic communication software development, holographic development of face recognition, holographic AR technology such as holographic AI development in face of multiple links, holographic cloud is a comprehensive technology solutions provider.

Holography, short for holographic phantom imaging system, is the use of optical illusion principle, the film using musk camera technology shot by the image, including people, objects and the main model of the landscape set box. Based on the optical imaging combination of “physical model” and “stereoscopic phantom”, the photographed moving portrait is superimposed into the scene to form a film and television picture combining dynamic and static. Make it obtain a kind of “stereoscopic phantom” and real model combination and interaction of realistic visual effect. Of course, still can match 3 dimensional sound, lamplight, odour, smoke to wait, make its more lifelike.

WIMI Hologram Cloud (NASDAQ: WIMI) is dedicated to providing content value-added services based on visual technology for the entertainment industry. It aims to create a large entertainment image ecology from four aspects: “technology”, “data”, “marketing” and “layout”, and empower the content industry with artificial intelligence technology to promote the value appreciation of the entire industrial chain of entertainment industry and endue the industry with new vitality.

This cutting-edge algorithm also allows microme to perform pixel-based visualization of photo-level true high-resolution rendering. Compared with its domestic counterparts, WIMI has built a comprehensive library of holographic AR content in formats ranging from 3D models to holographic short videos.

WIMI’s software engineering team and visual design team work closely together to continuously advance these visualization-related technologies and use them to design and produce innovative holographic AR content. Scene recognition and tracking can be performed in seconds by providing a real-time computer vision algorithm for accurate attitude estimation. This cutting-edge algorithm also allows microme to perform pixel-based visualization of photo-level true high-resolution rendering. Although most peer firms may identify and capture 40 to 50 pieces of image data in a given unit of space, WIMI can collect 500 to 550 pieces, says Frost&Sullivan. WIMI’s image processing speed is higher than the industry average, resulting in improved operational efficiency. In the scene reconstruction process, WIMI’s automatic image processing tool can perform noise removal and feature enhancement on the original image to create the best holographic AR design of its kind with industry-leading simulation.

WIMI Hologram Cloud (NASDAQ:WIMI) has independently developed and established the world’s top deep learning platform and supercomputing center, and launched a series of leading artificial intelligence technologies, including: face recognition, image recognition, text recognition, medical image recognition, video analysis, unmanned driving and remote sensing.

At present, mobile Internet is changing our way of entertainment with an unprecedented trend, and the AR + live broadcasting system of WIMI, by adding AR technology as a new interactive medium in the live broadcasting, has solved the problem of scene and interaction.

WIMI has obvious advantages of AR + live broadcasting. It can simulate any real scene and reflect the use of the product in different real environments. Can show more complex products, so that the audience more intuitive understanding of the internal structure of products and product details; Break through the limitation of personnel, at the same time, it can target the crowd to broadcast live broadcast accurately, and the publicity effect is wider; Online interaction is stronger. Guests and fans can interact during the live broadcast, and their questions can be screened and answered in real time. Real-time effect synthesis is carried out, the complete set of completed videos can be obtained after the live broadcast, without the need for post-editing, which is used for publicity and distribution in the first time.


Relying on its mature visual design team, WIMI Hologram Cloud (NASDAQ:WIMI) has deeply developed AR live broadcasting technology and formally launched AR live broadcasting business, enriching its business structure, providing more services for customers and solving customer problems, covering multiple industries and fields.

Auto press conference live broadcast: break the space and time limit, the details of the car will be enlarged, parts disintegrated, all in a glance color. Let the audience more intuitively understand the performance of the car, in-depth understanding of the structure of the car.

Real estate industry real estate release: compared to the traditional video, structure, housing information such as the display of more vivid. The audience can understand the living environment from multiple angles and in all aspects to enhance the interaction with the audience and make the audience experience better.

3C digital industry: AR virtual demonstration of mobile phone functions, specific and vivid hardware and software introduction, more prominent product selling points. The performance data of the mobile phone is converted from text to vivid stereoscopic images, so that the online live broadcast is more vivid.

Internet e-commerce products: Internet e-commerce products are all kinds of strange, will be used in different scenarios for virtual display of products, accurately convey the positioning of products, and target users. Demonstrate the product functions to facilitate the audience to clearly understand the product and use the product.

Online education live broadcast: breaks through the limitation of space and classroom teaching AIDS, and presents classroom contents in real time. Such as the biology class of the solution of science, the chemistry class of the experimental effect. Through the demonstration of virtual effect, the classroom content is more vivid, intuitive and more interesting.

In order to realize the strategic landing of multi-mode AI chips, WIMI has made great progress in visual AI besides voice technology. Among them, WIMI has created the third generation of holographic AI technology products through years of original research and development, and the user experience can be described as amazing.

Through wireless network technology innovation, 5G achieves the ability to enhance mobile broadband’s high reliability, low latency, wide coverage and large connectivity, drives the seamless integration of artificial intelligence and the Internet, and expands and strengthens the application effect of artificial intelligence.

The rapid development of 5G communication technology has laid the foundation for more applications. Although it is still in the infrastructure stage, the industry has made it clear that 2020 is the first year of commercial scale-up, and there will be more development of sas. How far will holographic communications evolve?

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