Manufacturing Journalist TR Cutler Says the Sales and Operations Planning During COVID-19 Creates an Essential Tool

May 06 08:00 2020
Manufacturing Journalist TR Cutler Says the Sales and Operations Planning During COVID-19 Creates an Essential Tool

Sales and operations planning (S&OP) is an essential tool for manufacturers, providing reliable short- to long-range forecasts of market needs according to manufacturing journalist, Thomas R. Cutler. “It is an effective complement to enterprise resource planning (ERP) and manufacturing execution systems (MES) solutions during normal business cycles. It becomes a critical component when encountering unforeseen events such as the current COVID-19 pandemic.” 

It enables internal resources to be quickly allocated to meet changing production targets without incurring unnecessary costs. Unanticipated disruption can derail the smooth operations of manufacturing in a global economy. In a sudden turn of events, manufacturers are challenged to find alternative sources for critical parts to prevent an interruption of production. This is particularly true for the automotive industry, which is dependent on suppliers, manufacturers, and customers in multiple countries.

Cutler will be writing extensively during Q2 and Q3 2020 about trending and other methods of statistical forecasting with extrapolation of references into future planning cycles. Forecasting accurately and predicting free-market demands are often driven by capacity restrictions, incentive initiatives and other factors influencing demand. AI and analysis of social media are possible means of verifying capacity needs. Cutler asserts by analyzing key performance indicators (KPIs) of sales data, along with information sources such as micro- and macro-economic predictions by analysts, the seasonal patterns of sales can be defined with greater certainty even during COVID-19.

About TR Cutler, Inc.

Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 21-year anniversary of the Manufacturing Media Consortium.

During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate Q2/Q3 2020, to have an amazing pipeline of sales and sales content for Q3 2020 and beyond.

Cutler has authored more than 7,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.

Media Contact
Company Name: TR Cutler Inc.
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