Manufacturing Tomorrow Looks at COVID-19 Driving Visual Commerce

June 02 08:02 2020
Manufacturing Tomorrow Looks at COVID-19 Driving Visual Commerce

Industrial journalist, TR Cutler, recently interviewed Chris Beaudin for Manufacturing Tomorrow magazine to discuss how COVID-19 is driving Visual Commerce Accelerator for hand-selected manufacturers. Read more here.

The number of companies reliant on online customer interaction (B2C, B2B, D2C) have grown significantly during the COVID-19 pandemic, according to Beaudin.

Before COVID-19 there were visual experiences inspiring interest, driving demand, and creating a path to purchase in today’s digital economies. Manufacturers have modified Visual Commerce customer outreach efforts to compensate for a non-deployable salesperson during COVID-19.

Beaudin asserted, “The customer experience is now about leveraging product visualization across the visual landscape. Previously a photograph would have sufficed, but now Visual Commerce communicates with a more sophisticated customer with higher expectations.”

During COVID-19 a 3-dimensional, interactive, visual product presentation is simply the best way to sell products. The demise of retail has driven the urgency for the creation of a new Visual Commerce accelerator program. Traditional sales and marketing efforts are no longer possible during the pandemic. Even as states begin to test reopening strategies, conferences, tradeshows, direct selling teams, and regional distribution must be replaced in favor of Visual Commerce.

Manufacturing Tomorrow is an online trade magazine featuring products, companies, news, articles, and events for the advanced manufacturing, factory automation, and 3D printing industries. 

About TR Cutler, Inc. 

Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 21-year anniversary of the Manufacturing Media Consortium.

During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate Q3 2020 and beyond.

Cutler has authored more than 7,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.

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