Change in consumers’ offline casino preferences, the convenience of cashless modes of payment during gaming and the legalisation of betting activities in many countries have further accelerated the growth of the online gambling market on a global level.
The online gambling market comprises revenue generated by remote gaming activities via the internet using desktop and mobile devices.
Ease of sports betting using a computer or a smartphone coupled with increasing ads on the same have proved to be beneficial for agencies globally and is expected to drive the market further in forthcoming years.
Esports has been the fastest growing segment gauging huge customer attention and attracting many potential consumers especially in events such as FIFA World Cup and European Championships.
Electronic Gambling Devices are inexpensive to run and easily accessible to the masses. These devices have a built in software that mimics the experience of a real time casino.
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India is one of the largest countries with its younger population largely invested in sports, especially cricket. Games like Dream 11 and Mobile Premier League which lets the players form their own teams and practise sports betting on various tournaments have been quick to attract the crowd and are only expected to see further growth in the market.
Third-party ad servers and online agencies are responsible for promoting the gambling websites of various companies. Also, the online gambling service providers can get into mutual agreements with customers/players for providing additional and better services in exchange for real money, which in turn is generating more game obsessed customers, giving a boost to the market growth of online gambling.
Europe is expected to continue its dominance over the online gambling market owing to legalization of gambling activities in countries such as the United Kingdom, Germany, Malta, France and Italy.
COMPANY PROFILES
888 Holding Plc
Betsson Ab
Galaxy Entertainment Group Ltd.
William Hill Plc.
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