Los Angeles based music marketing startup “More Streams” has become the go-to destination for musicians looking to ensure that their new music gets the shine it deserves. Whether it’s on Spotify or Tik Tok, More Streams uses a network of “influencers” with large followings to ensure that new songs get heard by millions of people.
More Streams credits their impressive client roster (incl. Warner, Universal, Capitol) to their results-based approach. Music marketing is a space dominated by questionable tactics, so More Streams prides themselves on their “no bots, no bull” guarantee.
CEO Graham Richardson says:
“I’ve been a musician myself for over a decade so I’ve seen every trick in the book when it comes to sketchy promoters. They always say ‘give us your money and we’ll make you famous’. I got sick of dealing with these people and started More Streams as a sort of middle finger to the scam artists. That’s why each campaign states specific numbers it’s going to hit, and guarantees that the client’s music is getting heard by real people, not bots”.
With Spotify and Tik Tok being two of the main platforms where major labels search for new talent, More Streams’ services are in high demand. Boasting 365 million users, Spotify is one of the first places that listeners go to discover new music. Many of the users on the app create their own playlists where they place their favorite new songs. Other users can “follow” these playlists so that they can hear new songs as they are added.
Some users have developed reputations as “curators”. These people are known for their ability to find the hottest new songs before they “break” into mainstream radio. This ability has earned some playlists millions of followers. One can think of these playlists as “radio stations”, and these playlist curators as their “DJ”s.
In the old days, labels would pay radio promoters (who had the ear of the local radio DJs) to get their artists’ new songs played. “More Streams” provides a similar service for modern day musicians. Their extensive network of independent playlist curators has a massive following that dwarfs many radio stations. When a new song is released, “More Streams” takes it to the curators of these playlists. They are careful to bring the right music to the right curators. “You wouldn’t pitch a metal song to a coffee house playlists” Richardson says.
Once the song is added to several of these playlists, it will be heard by a large number of listeners right off the bat. This is crucial because if the song is well-liked by a high percentage of listeners, the Spotify platform will automatically play it for more people. This can result in a snowball effect that makes the song go viral.
Musicians (and their teams) who are interested in learning more about More Streams can learn more at www.morestreams.com.
Media ContactCompany Name: More StreamsContact Person: Graham RichardsonEmail: Send EmailCountry: United StatesWebsite: http://www.morestreams.com/
