Explore Niagara Unveils the Essence of Niagara Falls Tourism

November 20 17:42 2023

Explore Niagara, a paramount player in the Tourism and Hospitality industry, is redefining the travel experience by focusing on the U.S. side of Niagara Falls. Specializing in planning the perfect Niagara Falls trip, Explore Niagara offers a unique blend of educational content and free travel planning services to help visitors make the most of their time in the region.

 Founder Nicholas Hurd, a seasoned entrepreneur and former #1 rated tour guide in Niagara Falls, established the company in 2018 with a mission to elevate the standard of tourism in the area. In 2022, Niagara Falls Adventure Tours evolved into Explore Niagara, emphasizing a commitment to showcasing the natural and historical elements of the U.S. side of Niagara Falls.


“At Explore Niagara, we’re passionate about providing visitors with an authentic experience that goes beyond the usual tourist attractions. We want to show the world the natural beauty of Niagara Falls and help people create lasting memories in this incredible destination,” says Nicholas Hurd.

 The company’s main focus on the U.S. side of Niagara Falls sets Explore Niagara apart from competitors, highlighting the more natural aspects of the region. By offering entertaining yet educational YouTube videos and personalized travel planning services, Explore Niagara empowers travelers with the knowledge and tools needed for a memorable vacation.

Founder’s Story: A Journey of Entrepreneurship and Adventure

 Nicholas Hurd’s journey began in 2013 as a tour guide, quickly realizing the untapped potential to enhance the tourism experience in the area. In 2018, he took the entrepreneurial leap, founding Niagara Falls Adventure Tours. Recognizing the need for a comprehensive approach, Explore Niagara was launched in 2022, emphasizing a commitment to responsible tourism and community engagement.

 Beyond entrepreneurship, Nicholas is a devoted family man with three kids under 5 years old. Balancing the demands of fatherhood and business ownership, he finds solace in his faith, actively teaching about the word of God when not working or spending time with family.

Public Recognition & Looking Forward for Explore Niagara


Explore Niagara has garnered several accolades, including being named the Best Tour Event in America, Best YouTube Channel of WNY, and inclusion in Marquis’ list of top Businesses in America. With a significant online presence, the company boasts over 2600 Instagram followers, over 1300 YouTube subscribers, and has serviced over 50,000 guests.

 Recently, the differentiators that Explore Niagara is offering caught the public’s attention when Hurd was interviewed by Emmy Award winning reporter Hilary Lane in an exclusive report that you could find here.


The company’s website, https://www.explore-niagara.com, serves as a hub for travelers seeking valuable insights into planning their Niagara Falls adventure.

Nicholas Hurd shares, “Explore Niagara is showcasing to the world the natural beauty of Niagara Falls with an authentic experience. We want visitors to connect with the region in a meaningful way, appreciating its rich history and stunning landscapes.”

Explore Niagara sets itself apart from other tourism companies by ensuring that all employees begin as tour guides, fostering a genuine love for the region among the team. The result is a passionate culture that distinguishes them from any competing tourism company.

Looking ahead, Explore Niagara sets its sights to create a powerful simple-to-use platform for marketing and license in other destinations, expanding the impact of responsible tourism.  Using the pillars that set the experience apart for the tourists in the Niagara Falls area is a valuable experience that should be made available in any destination.  

For media inquiries, please contact [email protected]

Media Contact
Company Name: Explore Niagara
Contact Person: ClearCut PR
Email: Send Email
Country: United States
Website: https://www.explore-niagara.com/